ABOUT THE CAMPAIGN

Zyrtec® and celebrity author Phoebe Burgess have collaborated to create ‘Zach and Zoe’s Hide and

Sneeze’ a new story book that aims to help Aussie parents recognise the signs and

symptoms of allergic rhinitis.

The book is inspired by Phoebe and her kids’ experience with allergic rhinitis.

“As a mother of two children who suffer from allergic rhinitis, I understand how it feels for

parents when their kids come home with runny noses, watery eyes and itchy skin. It can be

unnerving when you don’t know what triggers it so this collaboration is very close to my heart.”

– Phoebe Burgess.

With this book we hope to educate parents, guardians and families about the causes, symptoms,

and triggers of allergic rhinitis, so that they can be better prepared to manage symptoms in their Kids.

Siblings Zach and Zoe are playing hide and seek at home, when suddenly Zach realises all the hiding spots

are making him sneeze, cry or tickle, making it super easy for Zoe to find him! Come along on their playful

adventure to discover if Zach will ever be able to hide without a sneeze.

WHAT IS ALLERGIC RHINITIS?

Allergic rhinitis is a condition that results in symptoms such as sneezing, runny noses and watery, itchy eyes.

While many Aussies have heard of hay fever which be caused by seasonal triggers like pollen,

symptoms of allergic rhinitis can be triggered all-year-round by things like dust, pet dander and mould.

HOW CAN I TELL IF MY CHILD HAS ALLERGIC RHINITIS?

As children may not be able to describe their symptoms accurately, parents may confuse symptoms of allergic rhinitis with the common cold due to their similarities. 

Along with common symptoms such as sneezing, itchy/watery eyes, runny nose and itchy skin, parents can also look out for these potential behaviours in children:

● The 'allergic salute' - a continued pushing of the nose tip upwards 

● Nasal crease’ - a line across the middle of the nose due to pushing upwards

● Allergic shiners' - dark circles under the eyes caused by congestion of the nose and sinuses

HELP YOUR CHILD TO ZEIZE THE DAY^TM  WITH ZYRTEC®

FREQUENTLY ASKED QUESTIONS

What is ‘Zach and Zoe’s Hide and Sneeze?’
‘Zach and Zoe’s Hide and Sneeze’,  is a new story book that aims to raise awareness of

allergic rhinitis, sponsored by Zyrtec® in collaboration with Phoebe Burgess. Through this book

we hope to educate parents, guardians and families about the causes, symptoms, and triggers of

allergic rhinitis. This is particularly important as we head into the spring season – the time when

allergic rhinitis affects people the most. 

Why is this book so important?  
We know that as a parent or guardian, the health and wellbeing of your children is a top priority.

Through this book, we aim to help parents and families get familiar with the signs and symptoms

of allergic rhinitis so that they can correctly identify the condition and treat the symptoms

appropriately as they can be easily managed.  

How can readers get a copy of the book? 

Zach and Zoe’s Hide and Sneeze will be available as a free gift with purchase at Chemist Warehouse,

Terry White Chemmart and other participating independent pharmacies,

from 1st September to 30th November 2024, or until stocks last.

It will also be available as a downloadable e-book from local participating grocery stores, and here on our website!

What are the typical signs of allergic rhinitis?  
Allergic rhinitis is a response from the immune system that overreacts to normally harmless

substances called allergens. This responses can tigger symptoms like sneezing, runny nose and

watery, itchy eyes. Similar to hay fever, it can be caused by seasonal and environmental triggers

such as pollen. However, allergic rhinitis can occur all-year-round, and can be triggered by dust,

pet dander, and mould. 

What should I do if  I  recognize signs & symptoms of allergic rhinitis in  my child?
Talking to your health care professional is the
best way to determine if your child has allergies.